It’s not often that people would actually admit to falling head over heels in love with a loaf, but that’s exactly what happened with our Heroic Wholemeal Bloomer at a glitzy food industry event in London last week.

Living up to its name, our Heroic Bloomer took top spot for bakery in the industry’s answer to the Oscars beating our very own Fiery Corn Ready-to Rolls.

The judges loved our Heroic Wholemeal Bloomer’s smooth and soft texture, its great malt flavour and rustic packaging. And being wrapped in the UK’s first ‘100% recyclable at home’ branded bread bag, it also scored points for being environmentally friendly. What is not to like?

Picking up the gong was our very own Alison Ordonez who declared it all bloomin’ marvellous and invited bread lovers of the UK to get a slice of the action and soon. “Can I suggest couple of tasty toppings for toasts to start with – stilton, walnut and pear is one of my favourites…… or what about smashed avocado and lime?


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And if we like the sound of it, we’ll try baking it in our Exploratory.

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