Shaking up baking for over 130 years

Our family business knows a thing or two about baking bread – and challenging traditions. From the moment we started in 1887, we’ve taken a fresh approach.
Roberts Bakery began as a grocery store, but one that sold freshly baked bread to the residents of Northwich in the heart of Cheshire. We’re still based in the same lovely town, and our bakery is a local landmark. Everyone here knows our iconic cooling towers, with glass walls that show the freshly baked loaves whizzing around on their conveyor belts.
While our experimental approach has largely been behind the scenes, our other hallmark has always been firmly centre stage: quality. We use only the finest ingredients to produce delicious bread and other baked goods.
Meanwhile, our range has grown over the years. To Family Classics in white and wholemeal, we’ve added Modern Artisan bloomers with seeds and malt, and Lighter Bites in the shape of Sandwich Slims.
We’re always innovating, as the name of our New & Exciting range suggests. Have you tried our Fun Buns – in Gin + Tonic, Marmalade and Sultana and Currant– or our spicy corn Ready-to Rolls in Fiery and Moroccan varieties? We’re constantly trying and testing out new recipes and variations in The Exploratory, our concept kitchen. We believe we’re just one failure away from the next great baking discovery.
1857
Robert Roberts is born. Aged 11, he gets stuck into a bread baking and grocery apprenticeship, learning his trade from Robert Ramsbottom, a baker and flour dealer in Salford. He’s completely inspired by it all.
1887

1887
1910
Robert’s son Frank completes his apprenticeship and joins the business, adding a wealth of new ideas into the mix.
1920

1920
1936

1936
1937
With the business growing and needing a bit more space for innovation, Frank buys a bakery in Northwich from a retiring family friend, Alfred Middleton. The bakery’s capacity increases massively, moving from two to eight bakers.
1940-60

1940-60
1952
Roberts moves to its brand new site (and current home) in Northwich, constructing the Red Rose Bakery on farmland in Rudheath. With 12 brilliant bakers producing over 600 loaves an hour, the business keeps getting bigger.
1954
Frank Roberts dies aged 57. The company, now called Frank Roberts and Sons Limited, is passed on to Frank’s sons, led by Alan. A new generation leads the charge.
1962

1962
1967

1967
1976
A fourth generation joins the business when Mike and Julia Roberts come aboard, followed by Lindsay Roberts in 1983. They’re full of fresh ideas for the bakery!
1977
Roberts starts supplying Sainsbury’s with lots of freshly-baked bread, in all shapes and sizes.
1987
Roberts celebrates its centenary – 100 years as a dynamic and innovative bakery. The company continues to develop and diversify, with bread now travelling as far afield as Greece. These days, there are Roberts fans all over the world, including America and Japan. Proper bread knows no boundaries!
2000

2000
2012
On the bakery’s 125 th anniversary, the pace of change is faster than ever, and in 2014 the Roberts family open a third bakery in Northwich. They also build an innovation centre, dedicated to baking mistakes and making incredibly tasty discoveries.
2017
Hoping to show their customers who they really are, Roberts has a bit of a makeover. They begin wholeheartedly talking about their love of the new, jazzing up flavour combinations and inspiring others to do the same!