To discover new things, you have to try new things.
As a family business, we’ve been challenging traditions and shaking up baking since 1887. Whether it’s adding a dash of plum vodka to an unsuspecting teacake or jazzing up a roll with some racy selection of aromatic spices, we always like to take a fresh approach.
But don’t leave it all to us! Every slice of every loaf we bake is a blank canvas, ready for a bit of inquisitive creativity. So, go on… Try something new and tell us how it was for you!
Embrace the new!Win a tour of The Exploratory!
Send us your wacky topping suggestions and inventive baking successes, for the chance to appear in our Hall of Innovation. You might even win a trip to The Exploratory, to learn all the tricks of the trade from our innobakers!
Enter to win
Heroic Wholemeal Bloomer
Our wholier wholemeal sliced bloomer, packed with wholesome goodness.
Read moreRecipe Inspiration
Everyone loves an inventive recipe or creative sandwich-topper. So have a look through our favourites and get inspired – or if you're feeling creative, we'd love you to send us your own ideas.
What should we bake next?
Got an idea for something new and delicious? Then let us know... however wacky it might be!
And if we like the sound of it, we’ll try baking it in our Exploratory.
