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To discover new things, you have to try new things.
As a family business, we’ve been challenging traditions and shaking up baking since 1887. Whether it’s adding a dash of plum vodka to an unsuspecting teacake or jazzing up a roll with some racy selection of aromatic spices, we always like to take a fresh approach.
But don’t leave it all to us! Every slice of every loaf we bake is a blank canvas, ready for a bit of inquisitive creativity. So, go on… Try something new and tell us how it was for you!
Send us your wacky topping suggestions and inventive baking successes, for the chance to appear in our Hall of Innovation. You might even win a trip to The Exploratory, to learn all the tricks of the trade from our innobakers!