Eat your grubs!

We’ve baked a special edition bloomer made from insects – whipped up in The Exploratory, our concept kitchen and home of innovation.

Eating insects (or entomophagy) is nothing new. The UN estimated last year that at least 2 billion people eat insects – with more than 1,900 species used for food.

Our delicious Crunchy Cricket Loaf is made using flour supplied by Eat Grub – the UK’s leading insect food brand. Each loaf contains around 336 crickets, which are dried, ground, mixed with wheat flour and grains and then baked into a terrifically tasty bloomer with a crunchy finish.

The loaf contains more protein than standard bread and is also a more environmentally-friendly and sustainable source of protein. Food experts claim that insects can blitz body fat as they’re packed with good fatty acids, calcium, iron, vitamin B12 and vitamin C. What’s more, a recent study shows that crickets have an antioxidant power five times higher than orange juice and they’re also low in fat!

Still need convincing?! Alison Ordonez, our Head of Innovation says:

 “As well as having very strong sustainability and environmental credentials, insects are also seriously tasty and shouldn’t be overlooked as a great recipe ingredient. Our Cricket Loaf provides consumers with a good source of protein and an easy way to familiarise themselves with insect-based food”

To discover new things, you have to try new things.

As a family business, we’ve been challenging traditions and shaking up baking since 1887. Whether it’s adding a dash of plum vodka to an unsuspecting teacake or jazzing up a roll with some racy selection of aromatic spices, we always like to take a fresh approach.

But don’t leave it all to us! Every slice of every loaf we bake is a blank canvas, ready for a bit of inquisitive creativity. So, go on… Try something new and tell us how it was for you!