From 1887 to today, and beyond
We bring out our Good For You range – bloomers with added health benefits.
In response to the Covid-19 crisis, we start home deliveries of bread and baking kits.
We launch the first major bread bag with 53% less plastic.
Our Heroic Wholemeal stays true to its name, taking top spot for Bakery in the Grocer New Product Award.
Our cocktail teacakes are named Top Bread Category Launch in the Grocer Magazines Top Product Survey!
We have a bit of a makeover, so our brand looks as remarkable as it tastes.
125 years in, and we’re still evolving, opening a third bakery in Northwich. We also open our state-of-the-art test kitchen, The Exploratory to make more scrummy discoveries.
We build our iconic, transparent cooling towers, so everyone can follow our loaves’ journey from oven to bag.
100 years old and still fresh. Our bread’s now reaching as far afield as Greece. These days, you’ll find Roberts fans everywhere from America to Japan. Great bread knows no boundaries!
We add a fourth generation, with Mike and Julia Roberts (not that one), then Lindsay Roberts. They’re full of fresh ideas! And Roberts starts supplying Sainsbury’s.
We reach 90,000 loaves a week, with 200 bread-lovers and 50 vehicles. Roberts is a household name across Cheshire.
We move to our current home in Northwich. With 12 brilliant bakers producing over 600 loaves an hour, we’re growing fast. Frank’s sons, led by Alan, take over to lead the charge.
We plough on through the war years – they’re tough, with many of our people called up. Afterwards, we regather, as a new generation joins the team – Frank’s sons Alan, Bernard and David.
Frank takes charge, and decides to go all in on bread. To make more room for innovation, we expand, going from two to eight bakers.
Proving that the best thing is sliced bread, we pioneer the use of new-fangled bread-slicers, and speedy wrapping machines. Freeing up our bakers to focus fully on baking.
More Roberts family members join the fun. Robert’s son Frank; his wife, Mary; and their kids, Frank, Annie, Alice, Ada and Nellie. Three generations and counting.
Robert opens his first shop in Northwich, selling and delivering yummy groceries (like bread). The locals lap it up.
Our founder Robert Roberts (yes, that was his name, and yes, it is awesome) begins a bread baking and grocery apprenticeship in Salford, at the ripe old age of 11. He’s inspired by the possibilities.