Our story

From 1887 to today, and beyond

2020

Extra Goodness

We bring out our Good For You range – bloomers with added health benefits.

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The Flouring

2020

Extraordinary times, speedy solutions

In response to the Covid-19 crisis, we start home deliveries of bread and baking kits.

2019

Doing something drastic about plastic

We launch the first major bread bag with 53% less plastic.

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2018

We’re Bread Winners

Our Heroic Wholemeal stays true to its name, taking top spot for Bakery in the Grocer New Product Award.

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2017

A Sweet Award

Our cocktail teacakes are named Top Bread Category Launch in the Grocer Magazines Top Product Survey!

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2017

Embracing the new

We have a bit of a makeover, so our brand looks as remarkable as it tastes.

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2012

Test kitchen opens

125 years in, and we’re still evolving, opening a third bakery in Northwich. We also open our state-of-the-art test kitchen, The Exploratory to make more scrummy discoveries.

2000

Cool New Features

We build our iconic, transparent cooling towers, so everyone can follow our loaves’ journey from oven to bag.

1980s

100th Anniversary

100 years old and still fresh. Our bread’s now reaching as far afield as Greece. These days, you’ll find Roberts fans everywhere from America to Japan. Great bread knows no boundaries!

1970s

New generations, new stores

We add a fourth generation, with Mike and Julia Roberts (not that one), then Lindsay Roberts. They’re full of fresh ideas! And Roberts starts supplying Sainsbury’s.

1960s

Loads of Loaves

We reach 90,000 loaves a week, with 200 bread-lovers and 50 vehicles. Roberts is a household name across Cheshire.

1950s

Moving on up

We move to our current home in Northwich. With 12 brilliant bakers producing over 600 loaves an hour, we’re growing fast. Frank’s sons, led by Alan, take over to lead the charge.

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1940s

Keeping calm and carrying on

We plough on through the war years – they’re tough, with many of our people called up. Afterwards, we regather, as a new generation joins the team – Frank’s sons Alan, Bernard and David.

1930s

All About the Bread

Frank takes charge, and decides to go all in on bread. To make more room for innovation, we expand, going from two to eight bakers.

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1920s

New contraptions

Proving that the best thing is sliced bread, we pioneer the use of new-fangled bread-slicers, and speedy wrapping machines. Freeing up our bakers to focus fully on baking.

1900-1920s

We are Family

More Roberts family members join the fun. Robert’s son Frank; his wife, Mary; and their kids, Frank, Annie, Alice, Ada and Nellie. Three generations and counting.

1887

Small Shop, Big Ideas

Robert opens his first shop in Northwich, selling and delivering yummy groceries (like bread). The locals lap it up.

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1860s

Starting Young

Our founder Robert Roberts (yes, that was his name, and yes, it is awesome) begins a bread baking and grocery apprenticeship in Salford, at the ripe old age of 11. He’s inspired by the possibilities.